I am deeply passionate about communication, innovation, and researching how technology is reshaping human behavior, companies, and markets.

Throughout my career, I've held key roles in leading multinational corporations such as L’Oréal, Nike, bwin.com, and Samsung, focusing on business direction, development, and marketing.

My work has garnered international recognition, in prestigious festivals like Cannes and Sol. Driven by an innate curiosity and a relentless pursuit of knowledge, I continuously seek to push boundaries and explore new horizons.

In 2016, I joined forces with my brother to leverage my expertise in FLOW Experience Marketing, where we strive to deliver unparalleled live experiences.

Moreover, reflecting my personal ethos of contributing to societal well-being, I serve as a board member for the Cancer Research Innovation of Spain (CRIS Foundation).

With a commitment to excellence, a thirst for innovation, and a dedication to making a positive impact, I am poised to drive meaningful change in the business landscape and beyond.